Influencers Full Version
Influencers Full Version is a short documentary that explains the ‘power’ influencers have in spreading and setting trends. Everybody has his own influencer, probably starting of with their parents, family and friends. But next to the inner circle, people pay close attention to the influencer, that will show the next big thing in his interest.
The opinion of Influencers are well respected and found valuable. Therefore they spread like a virus, but tend to live a short ‘life’ and die fast. This makes it even more important to keep track of your influencer to make sure you will find out about the next hype.
Brands often try to profit from a trend or creative idea. But they can only profit and connect if the influencer who started or noticed the trend allows them to join in. When an influencer doesn’t allow a brand ‘to take advantage’ of the hype, this can damage the brand.
Influencers Full Version gives you an excellent insight of how ideas can spread from innovator to laggard. The ending promises a sequel.
From Viralblog
